Fun, lighthearted and capable was the message for revealing this Subaru Impreza.  We animated a series of environments for the Impreza to be showcased. Then matched the animation with live footage to transition to running footage.

The video was shown on a super wide screen with an additional screen below that we used for additional highlights.  One of the challenges working on videos at very high resolutions is that the footage filmed can’t always be scaled up to the size needed.  The panels were used to let the footage play at resolution while still keeping a fun feel.